A relative of my mother but other than that I have no information.
It's possible that he is the son of James Francis and I imagine that this photograph was taken around 1914/1915 and he would be aged about 18.
My grandfather and his brother James joined a Scots regiment in Glasgow on the outbreak of World War 1 ( so I'm led to believe - but family stories are not always true ). It would seem a strange thing for people of Welsh origin and living in England to do ! They would be in their late thirties and I assume William went along also ..